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| Collect email addresses from your site |
| Collect and database email addresses and profile information by encouraging site visitors to sign up to newsletters, enter competitions or register for site membership. |
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| Import mailing lists and existing databases |
| Import databases of email addressees and other profile information (names, addresses, post codes) from other sources such as third party mailing lists or other customer records. |
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| Create targeted mailing lists |
| Filter email addresses by subscribe date, post codes, products purchased or other element of a customer profile to create highly targeted email marketing campaigns and promotions. |
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| Broadcast HTML and Text emails |
| Send simple text email messages or created high impact, professional HTM email campaigns. Choose from HTML email templates and add your own text and images using our content management system. |
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| Manage unsubscribe requests |
| Automate the management of customer requests to opt out from receiving future emails and promotions. This is an essential element of email marketing and will help to eliminate the risks of being blacklisted for SPAM. |
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Report on open rates, unsubscribe requests and
sales generated |
| Analyse the success of email marketing campaigns by tracking the successful delivery of emails, the number of emails opened and any resulting increases in the volume of site traffic or sales. |
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